Yesterday Manager Jamala Kalyesubura and Manager Moses Katende passed by KASUKU MEDIA LTD offices and an amazing and inspiring chat we had with them about the Art of artiste management, why it is important and why it has failed. Bond empire is responsible for Barbie Jay and Ziza Bafana’s excellence in the Industry. Currently, Bond Empire is handling Young Mulo and resurrecting his career.
When and where did your career in artiste management dwell from?
Our career started 3 years ago because we had a keen interest in Music and Manager Jamal was a radio presenter at Suubi Fm which made it easy for us to blend in easily since it was almost working with people in the same industry
Which artistes did you begin your careers with?
We began with Barbie Jay and later handled Ziza Bafana and back then we were working as mere individuals because we had not yet legally registered bond empire.
Please shade more light into what functions an artiste’s manager plays
A manager is responsible for the well being of the artiste, where they sleep, what they eat, what they put on, which song they have to record and where they to record it from, where they have to perform and when?. Managers also have to promote the artiste’s music and manage their media appearances.
As experts, what are some of the things that you feel have gone wrong towards Ugandan artistes as a result of poor management?
Ugandan artistes are so undisciplined and they devalue managers depending on their monetary abilities. Because as artistes, they feel they have all it takes to sing and manage themselves at the same time.Artistes have also failed to bow down to competition because its managers that study audience and markets.
So what should the artistes do about it then?
An artiste should be having an office or studio where they meet with their manager almost very morning to share programs and decide on the future.
As Bond empire, what new thing are you bringing onto the artiste management scene?
To start with, we are researches in the music audience targets thus we have been able to make our artistes release latest music genres and reach their targets with back to back hits which has helped them to stay relevant.
Just wondering, why do artistes fall out with their managers every day?
GREED is the biggest cause because as managers, we invest in the artiste but when they start earning, the artistes feel we don’t deserve the agreed percentage of the share which causes an uproar.
COMMUNICATION is the other issue because the gap left between artistes and managers brings about parallel decisions that make us clash.
Whats your take on artistes and managers owning assets together?
There is definitely no problem with that as long as they have an understanding that wont result into a disagreement after splitting up.
Whats your current take on the state of Music in Uganda?
Apparently, Ugandan music has gone International because the places the play South African or Nigerian music can also play Ugandan Music. Musicians have also changed from sticking to one music genre to being all round and thus one musician can sing Zouk, Afrobeat, ragga, raggae, ragga, hip-hop putting music on the world market.